PeteAbe received a press release from the YES Network yesterday, outlining how the network is essentially the most watched channel in the New York market on game days.
· For the sixth straight year, YES was the most-watched New York-based regional sports network in total day delivery; its average delivery of 29,000 TV households was comparable to the combined delivery (31,000) of the other three New York-based regional sports networks (MSG, MSG Plus and SNY).
· For the sixth straight year, YES was the most-watched New York-based regional sports network in primetime (7-11 pm), averaging 72,000 TV households.
· Thirty-three YES telecasts of Yankees games in 2008 garnered a 5.0 rating or better, compared to just seven SNY telecasts of Mets games.
· In primetime, YES’ Yankees game telecasts regularly out-performed ABC, NBC, Fox and CBS programs in New York. For example, from May 28 to August 7, primetime YES Yankees telecasts were the No. 1-rated program in the New York DMA 24 out of 25 game days in TV households, Men 18+, Men 18-49, Men 25-54, Adults 18-49, Adults 25-54, and Total Viewers 2+.
I knew the YES Network made a lot of money for the Yankees, but who knew it was that successful!