Faced with mounting criticism from fans, politicians and even some slight criticism from Bud Selig, the Yankees announced today that they are lowering ticket prices for some premium seats as well as giving some free tickets to fans already in possession of season tickets in the premium section.
From the Daily News:
Faced with empty premium seats, the Yankees slashed top ticket prices up to 50% Tuesday in a desperate attempt to fill the front rows of their new $1.5 billion stadium.
Embarrassed that fans and the media made much ado about the backdrop of vacant field-side seats in the team’s first homestand, Bronx Bomber big shots reduced top-tier ducats by up to $1,250.
Hal Steinbrenner, managing general partner of the Yankees, signed off on the plan after facing facts that $2,500 seat prices were out of whack with the dismal economy.
“There are a few hundred Suite Seats in our premium locations that have not been sold on a full season basis,” Steinbrenner said.
“As a result, and for many of our fans who have already purchased full season suite seats in such premium locations, the Yankees are announcing…a program that adjusts certain prices and benefits,” Steinbrenner said.
Under the new price plan:
– First-row Legends Suite seats behind the dugouts will be cut from $2,500 to $1,250.
– Seats along the the right field and left field foul lines will be reduced from $1,000 to $650.
– Tickets for the Delta SKY 360 Suite overlooking home plate will fall from $750 to $550.
– Fans who have bought season tickets in the Suite Seats will be offered refunds or credits, and complimentary seats for upcoming games.
In my opinion this is the right thing to do. Its sad seeing empty seats becuase very few people can justify spending that much. One thing I would like to see the Yankees do to fill some of those seats is give them away. Some sort of program with the New York City schools that would reward kids who get good grades and have parents who support them in school would get a block of 4 seats for their family.
That would fill the seats, promote education and help the Yankees stay in good graces among fans and politicians.